
Adherence to stringent measures is necessary to keep the quality intact. Every step in the call center services should be measured against some set parameters. You have to keep the parameters higher than the average at BPO units. When you set the standards at a higher premium, your Transcription Service agents will be working harder to achieve those goals. A note of caution is necessary here. If your telemarketing goals are outlandish, the agents will give up before the projects starts rolling. Setting realistic targets is important for proper and positive motivation. Managers of telemarketing services can study the required standards from other projects in the same domain. You can always gather information from the Internet. Research is the key that sets off the project on the right track.
Monitoring of calls at the inbound call center and the outbound desk helps you learn from mistakes. There will be calls that do not yield results. There will be errors of telemarketing that come through clearly when you listen to the tapes of the conversation between agents and customers. But the call center managers have to do it in the right spirit. Your aim must be pick out the mistakes, not the agents responsible for those errors. When you start headhunting, agents get intimidated. Telemarketing services will suffer greatly when the agents are not free about their work. You can conduct training sessions to listen to the tapes. Make sure you praise a good job done while discussing these calls. A pat on the back inspires the whole team.
Manpower is the primary ingredient to guarantee quality in call center services. Hire the best available talent and make sure they are properly trained. No two-telemarketing project is exactly similar. Customize your training according to the campaign. Some added investment in training sessions will keep you in good stead to tackle complicated projects. Let the BPO agents pick things up instead of cramming them down their throats. No matter how skilled a customer service agent, unless that person is a team player, there is no room in telemarketing services. It's never a single player game. Get dedicated and focused employees. That will cut down your trouble by a large chunk.
We have the strictest quality checks on our Market Research services। Our BPO managers always work towards maintaining a higher standard of performance.
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